Among the most effective marketing strategies, the distribution of personalized gifts is one of the best options. By doing so, we are sure to delight our prospects and spread our brand in a simple and smart way. The only difficulty lies in the choice of promotional items to have a more effective result. In this article, we tell you why choose a personalized notebook for your corporate gifts.
The personalized notebook: a gift that guarantees professionalism
To capture the public’s attention, it is important to choose original promotional items. However, practicality is also a criterion that should not be overlooked. Each person has different needs, but there are things that can be agreed upon.
In terms of corporate gifts, the first thing prospects expect is an object that best represents the company’s field of activity. By offering pens, a personalized notebook or other such gifts, the prospect will have a professional image of the company.
In addition, this object can be suitable for all types of people, which is a major commercial advantage. A professional branded notebook will be less likely to end up in the closet than other useless items such as a key ring, stickers or a t-shirt. Visiting business.bookblock.com for example, you can access many customisable online calendar templates.
Choose a personalized notebook to promote your brand
In addition to the practicality of this material, it is easier to use a professional notebook to advertise your company. Indeed, it is an object that can be customized as desired and above all very easy to work with. The company can write its name, logo, slogan or even photos on it. Several areas can be customized like coverage, content, pages, etc.
By choosing this promotional item, you will be sure to have a better visibility. The most important thing is to choose a creative model that is most likely to attract attention. It can be used anywhere, in company offices, in schools or even with its owner in its bag.
Each time your prospect releases his personalized professional notebook, he will have your brand on hand and other people will be able to see it at the same time. Indirectly, you will have effective advertising instantly, which can lead to real success.
How to choose a promotional notebook?
In order for this procedure to have more impact, the choice of your personalized professional notebook must be made with care. Since this gift is intended for your target audience, it is essential to define your audience in advance. To do this, be sure to draw up a typical cartoon of the type of customer you would like to generate. Is it an exclusively female, male or mixed audience? What is the age group covered by your services? Are your services aimed at a particular group of people?
Once you have answered these questions, it is time to choose effects that are appropriate for your target audience. If you plan to attract women, it is best to choose colours that are suitable for them. The style of the notebook should also be attractive and define as much as possible the personality of your company.
If your prospects are professionals, it’s much more complicated. Refer to your experience and choose more formal models. For private individuals, the requirements are less pronounced. All you have to do is buy a customisable type of notebook and create a template that everyone can enjoy.
In terms of notebooks, the style and trend of the moment can play a major role. Remember that the use of a diary cannot last forever, so be careful to buy models with the latest tastes. A personalized 2019 notebook with a design style is ideal. However, styles that are too complicated are not recommended, the aim being to offer practical and easy-to-use gifts. Electronic notebooks or other such models are no longer being used. It is advisable to opt for simple but well personalized notebooks.