Promotional gifts
Why opt for a promotional gift?
Discover a wide choice of personalised goodies and many gift ideas to support your communication campaigns and loyalty programs by visiting smartmarketersmagazine.com. Promotional pens, personalized t-shirts, promotional USB sticks or branded umbrellas, choose the customizable items that can convey your message to your customers or prospects all year round.
A powerful marketing tool
Corporate goodies are powerful marketing tools that can be used for many purposes: raising awareness, strengthening the brand image, building customer loyalty, optimizing relationships with partners, congratulating employees, boosting revenue or turning prospects into customers. They make it possible to target a specific market and quickly increase sales. Moreover, if they are useful objects in everyday life, especially like those available at bookblock.com for instance, they can draw attention and leave a mark on people’s minds. They therefore allow maximum brand exposure.
How to use promotional items to boost your sales?
Before you get too excited about promotional gifts, you must think about the goal you’ve set yourself: is it to build loyalty? Is it gaining visibility? Is it attracting targeted prospects to a show? Etc.
If you are participating in a trade show or event, it is essential to give your brand more visibility. The advertising objects given to visitors can act in this direction and make you gain visibility and attract traffic for a budget of just a few hundred euros.
Widely used in musical events, stickers are underused in professional circles. However, they can be very effective during an event.
Bags can also be very effective in transforming prospects and customers into moving billboards.
When it comes to goodies, they are intended to attract prospects to your stand by word of mouth; or to be used by customers when they return home.
Last but nt least, offering a signed book, a magazine, a USB stick with a presentation, a free sample… These are all great ways to start relationships with the prospects.
The main objective is that your customers and prospects do not forget you in their working environment (pencil holders, under hands, rulers, calendars…), the best way being to be present via your promotional objects…
The objective may be to promote a new product/service, a new phone number, communicate on your new website…
It’s best to make sure your customers, more often than not, have your company’s logo, name or website or even the message you want to convey in their field of view.
For sedentary workers, for instance, mouse pads with the company’s website address are used, but for construction workers it may be T-shirts and caps. As for supermarkets, promotional cutters can be used to open boxes…
A promotional item is also used to thank good customers or to establish new partnerships.
For example, at the end of the year during a review meeting, offering a gift to the person you are dealing with allows you to make him/her “accountable” (at least in his/her mind) and above all to establish a personal relationship between you two.
On the other hand, unlike goodies, end-of-year gifts and incentives should not make the brand too visible. Indeed, your big customer has no desire to be your billboard, to be noticed by jealous colleagues… You must therefore opt for some discretion. For example, you should not offer a T-shirt with a huge logo drawn on it, but rather a polo shirt, with a very small logo of your brand.
In this case, quality must prevail over quantity…
Mass communication at a relatively low cost
For small businesses that simply do not have a big enough budget to launch large-scale communication campaigns, goodies such as promotional USB sticks can significantly enhance brand image.
Customized gifts
It is important to recognize that promotional gifts are most effective when they are customized. As in all advertising industries, the more specific a product is, the more it instills brand recognition.
Practical gifts for everyday life
When we talk about corporate gifts, the goodies that come to mind are engraved pens, key rings and personalized USB sticks, because these items have a fairly long lifespan and are intended to be used regularly.
How to buy promotional items?
Buying promotional gifts is very easy. All you need to do is open two things: a catalogue of promotional items that can be easily downloaded online… and your wallet to pay. However, an advertising article must correspond to a particular need. In this respect, beware of impulse purchases: take the time to think about your communication strategy, surround yourself with specialists and make your order via a professional reseller who will be able to guide and advise you.
Go for a unique promotional gift!
As mentioned above, the originality of object-based advertising is a significant factor. Once you accept that the utlimate goal is to make a lasting impression, you will certainly focus on objects that attract and retain attention. The most important thing is to remain consistent with the positioning of the brand and the logo. Note that the promotional gift can be used mainly for corporate communication.